What has caused the tremendous growth in the coaching industry?
Coaching has grown significantly for many reasons. Generally the world has changed a lot, and coaching is a useful tool to deal with many of those changes. For example, coaching is a great tool for today’s challenging job market. There is more job transition, more self-employment and small business. Some of the real life factors include:

  • Rapid changes in the external business environment
  • Downsizing, restructuring, mergers and other organizational changes have radically altered what has been termed the “traditional employment contract”—companies can no longer achieve results using traditional management approaches
  • There is a growing shortage of talented employees in certain industries—to attract and retain top talent, companies must commit to investing in individuals’ development
  • There is a widening disparity between what managers were trained to do and what their jobs now require them to do in order to meet increasing demands for competitive results
  • There is unrest on the part of many employees and leaders in many companies—people are wrestling with fears around job insecurity and increased workplace pressures to perform at higher levels than ever before.
  • Companies must develop inclusive, collaborative work environments, in order to achieve strategic business goals, and to maintain high levels of customer satisfaction

In addition, individuals who have experienced the excellent results of coaching are talking to more people about coaching. In short, coaching helps people focus on what matters most to them in life: business and personal. People today are more open to the idea of being in charge of their own lives. Coaching helps people do just that; so the industry continues to grow.

Published by International Coach Federation