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Who We Are

At Kraft Your Success, we become your accountability partners to help you and your team reach new levels of success.

About the Founder

Heidi Kraft, Executive and Organizational Coach & Consultant, Founder of Kraft Your Success – a coaching and consulting group that helps leaders to create organizations, teams and leaders of the future (and now!) that thrive in the new world of work. We partner with high growth companies and teams to create the quick results and sustainable futures that are needed to thrive in the interconnected, fast moving and sometimes chaotic world.

Heidi Kraft combines her solid business experience with her passion to help her clients enhance the leadership skills and behaviors that improve performance and fulfillment in their work. Her role as team coach, facilitator/trainer helps teams work better to foster the kind of professional fulfillment that leads to healthy, creative and dynamic workplaces.


Heidi’s clients include Google, Facebook, Walmart, Airbnb, Microsoft, Novartis, Havas, Eleven Inc, Burning Man, Universal McCann, Electronic Arts, Nationwide Insurance and more. She specializes in the areas of sales, marketing and advertising, although she works with individuals in multiple sectors and industries such as technology, pharmaceuticals, finance, insurance and consulting.

Prior to becoming an executive coach, Heidi spent nearly two decades building a media strategy career in advertising agencies, culminating as a Senior VP, Group Media Director working on leading brands such as Microsoft, Intel and Intuit. Having worked in the competitive and fast paced advertising industry, Heidi understands the demands, complexities and challenges that executives are faced with in today’s ever-changing business environment. She is masterful at helping her clients navigate the multi-faceted business realm in a way that leverages their unique style and desired leadership impact.

Heidi is highly recommended for her insightful, intuitive and action-oriented approach. She balances her natural flair for bringing creativity, innovation and fun to her process with her pragmatism and ability to enable quick results through accountability.

She holds a B.A. in Sociology and and a received her CPPC (Certified Professional Co-Active Coach) and Co-active Leadership Program certificate through the Coaches Training Institute.  She is also trained in Organizational & Relationships Systems Theory (ORSC).  She’s a member of the International Coaches Federation (ICF), Professional Coaches and Mentor’s Association (PCMA) and SF Coaches. She has additional training in the Hogan, PDPWorks, Tilt, Team Coaching International, Enneagram,Brain-based coaching and is familiar with MBTI, DISC and many other tools and trainings. She serves as the Education Outreach Chair for the BAARC (Bay Area Advertising Relief Committee) as spearheaded the Bay Area’s first advertising industry mentoring program – with 200 graduates to date.


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